Permed hair

It’s time to unfurl the curls…

By Master Stylist Vicki Ogden-O’Fee

The perm embraced by ’80s music stars, trendy teens and grandmothers alike is making a return to the fashion fore.

After two decades dominated by straightening irons, the retro treatment is being resurrected with Hollywood stars such as Emma Stone, Olivia Munn and Jaime King leading the way.

But finding salons able to perform the process — which involves putting the hair in rollers and applying an alkaline setting treatment — is not easy. At V For hair and Beauty Merivale, we have several stylists who specialise in fashion perming.

Perm Merivale Christchurch
Full glossy permanent wave with GHD Finish
Spiral Perming Christchurch
Specialised spiral perming available at V For Hair and Beauty Merivale

The voluminous permed hair look ruled the ‘80s and celebrities such as Olivia Newton-John, Julia Roberts, and even the queen of pop Madonna, sported the hairdo with utmost grace.

The hairstyle is making a return, but, what’s even better this time around is that it is not really following the “higher the hair, closer to god” mantra anymore. According to Vicki Ogden-O’Fee Master Stylist at V for Hair and Beauty Merivale the salon service is gaining popularity for its ability to give clients a natural wave or bend in the hair.


“The perms trend back in the ‘80s had extra volume, tight waves, curly bangs, and lots of hairspray paired with a scrunchy or headband,” says Vicki Ogden-O’Fee “Back in the 80s, the perm looked frizzier with lots of backcombing.”


Perm Merivale
Soft tousled waves, the latest trend.
Today it’s more about the beachy look, like the one you see on Victoria’s Secret models or even the tousled, effortless-looking waves that show up on nearly every red carpet.


“There are also modern techniques where it can be straighter at the top half with the bend in the hair starting at the mid length and ends. The other big change is using a larger rod to create a loose, soft bend in the hair. We’ve also seen a big shift away from the over styled curling iron waves to a more natural air-dry texture,” adds Vicki.

So curls shouldn’t scare you, embrace the new trend, book for a complimentary consultation today.

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